Rural Intelligent Public Transportation System Design: Applying the Design for Re-Engineering of Transportation eCommerce System in Iran

In order to improve the level of intelligence, availability, convenience, information and humanization of rural public transportation systems, they are more willing to use modern information and communicative technologies. In addition to management services, intelligent transportation systems can provide passengers, drivers and other institutions with other services such as trip planning, tracking and so forth. In this paper the authors have attempted to present a comprehensive design of rural ITS based on cloud and grid computing, RFID, GPS, GIS, etc. through e-commerce and particularly m-commerce in order to improve the rural transportation management and presentation of user-centric services. Also according to the design, intercity transportation services to passengers are re-engineered. The results show proposed design with distribution infrastructure improves the performance of e-commerce and ISs in transportation domain. The system designed on this paper regardless of the possible challenges could efficiently cover the problems of rural transportation of newly developing countries.